Mattel Launches Online Store To Let Shoppers Buy Direct

October 22, 2009 · Leave a Comment  

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Mattel has just launched a new online store to allow customers to buy their products directly from the them, the manufacturer. Integrated with Twitter and Facebook the new Mattel Shop allows people to share products with friends and family. In a very smart move Mattel is using ShopMattel.com to direct consumers to shop.mattel.com where the store resides. One would think that they are kicking themselves for not buying Toys.com when it was at auction earlier this year which was bought by Toys R Us for $5,000,000. I find it interesting that Hershey’s recently¬†shut down their website stating that the current business model was not sustainable, yet Mattel opens up an online store and should prosper.

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