Branded Typo Domain Names Cost Companies Millions According To Study

June 23, 2010 · Leave a Comment  

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FairWinds Partners released a study about the costs of typosquatting the top 250 trafficked brand domain names. The lengthy report outlines traffic and revenue losses, poor user experiences, and a lot more. The single key take away from the study is that “typosquatting costs the brands associated with these sites $327 million per year” – view the entire study here.


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