A few weeks ago Bud Light started to heavily promote their Bud Light Grooler product with infomercial spoofs during football games. I blogged that the domain Grooler.com was up for auction on sedo and would have been a very smart idea for Bud Light to purchase it as I’m sure the domain is getting heavy type-in traffic looking for their actual product. Today the whois changed and reflects the new owner Land Merchandising Corp. who purchased the domain for $385, a drop in the bucket for any  major corporation.

The term, “The Grooler” is trademarked and filed for on July 7. 2009 under goods and services as barbecue grills and portable coolers. Currently the domain is parked at Parked.com and the template is heavily modified with Grooler terms and images.

Over the past weekend during football games Bud Light introduced a new infomercial parody for the Grooler and other crazy inventions. They were prominently displaying the domain Tailgate Approved to purchase the products advertised. Unfortunately Bud Light did not acquire the generic product domain Grooler.com from the aftermarket beforehand, however it’s coincidentally currently up for auction on Sedo with a current bid price of $375 (reserve met). Hopefully the Bud Light marketing team is bidding.