Product Domains » marketing http://www.productdomains.com Mon, 10 Oct 2011 13:20:18 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 The Most Infringed Terms Within Domain Names http://www.productdomains.com/2010/03/08/the-most-infringed-terms-within-domain-names/ http://www.productdomains.com/2010/03/08/the-most-infringed-terms-within-domain-names/#comments Mon, 08 Mar 2010 16:42:56 +0000 Product Domains http://www.productdomains.com/?p=1019 Corporation Service Company research identified and announced via press release the most popular infringed terms within domain names. CSC analyzed more than 445,000 domain names to determine the most popular prefixes (words that appear before a brand name, like “my” in “mycsc.com”) and suffixes (words that appear after a brand name, like “store” in “cscstore.com”). The [...]]]>

infringed-terms-domain-names

Corporation Service Company research identified and announced via press release the most popular infringed terms within domain names.

CSC analyzed more than 445,000 domain names to determine the most popular prefixes (words that appear before a brand name, like “my” in “mycsc.com”) and suffixes (words that appear after a brand name, like “store” in “cscstore.com”). The data looked at more than 100 randomly selected brands and all domains filed through the Uniform Dispute Resolution Policy (UDRP). The top terms found were:

Prefix:
www
my
buy
e
the

Suffix:
online
usa
store
shop
com

Notice how a lot of these terms are related to ecommerce?

]]> http://www.productdomains.com/2010/03/08/the-most-infringed-terms-within-domain-names/feed/ 0 Rubbermaid Uses EasyFindLids.com To Market New Product http://www.productdomains.com/2009/11/17/rubbermaid-uses-easyfindlids-com-to-market-new-product/ http://www.productdomains.com/2009/11/17/rubbermaid-uses-easyfindlids-com-to-market-new-product/#comments Tue, 17 Nov 2009 18:17:15 +0000 Product Domains http://www.productdomains.com/?p=693 Watching television the other night I saw Rubbermaid using EasyFindLids.com to promote their new product line of storage containers that feature lids that snap together and snap to the bottom of the container it fits. The domain name 302 redirects to their main site located here: http://www.rubbermaid.com/Category/Pages/Category.aspx?CatName=FoodStorage Good to see yet another company understand that owning [...]]]>

easy-find-lids

Watching television the other night I saw Rubbermaid using EasyFindLids.com to promote their new product line of storage containers that feature lids that snap together and snap to the bottom of the container it fits. The domain name 302 redirects to their main site located here: http://www.rubbermaid.com/Category/Pages/Category.aspx?CatName=FoodStorage

Good to see yet another company understand that owning and marketing the domain name of their product name to the masses is much easier than trying to push consumers to a URL such as: Rubbermaid.com/EasyFindLids

]]> http://www.productdomains.com/2009/11/17/rubbermaid-uses-easyfindlids-com-to-market-new-product/feed/ 0 5 Reasons Why Product Domains Matter http://www.productdomains.com/2009/09/15/5-reasons-why-product-domains-matter/ http://www.productdomains.com/2009/09/15/5-reasons-why-product-domains-matter/#comments Wed, 16 Sep 2009 00:26:54 +0000 Product Domains http://www.productdomains.com/?p=33 1. Targeted Traffic: Type-in traffic is one the best reasons to own a product domain, the traffic is essentially free and very targeted. Users typing in a product domain into their address bar already knows what they want and are ready to buy – they just need the means to do so. 2. Marketing: What’s easier [...]]]>

5-reasons

1. Targeted Traffic: Type-in traffic is one the best reasons to own a product domain, the traffic is essentially free and very targeted. Users typing in a product domain into their address bar already knows what they want and are ready to buy – they just need the means to do so.

2. Marketing: What’s easier to remember and to market TinasCuteBabyRattles.com or BabyRattles.com?

3. Trust: Similar to marketing, trust amongst customers is hard to achieve with a name nobody recognizes – buying baby rattles from BabyRattles.com conveys trust and makes sense to a consumer.

4. Beat the competition: If you don’t own the generic domain for your product somebody else will – they will then be seen as the authority in the space. Product domains are just like real estate there is only one.

5. ROI: Money. All the above equates to more money in your pocket.

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