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March 19, 2010 · Leave a Comment 

More WebProNews Videos
The first 2 minutes of the interview Michael Kahn of Performics talks about the lost art of buying domain names for direct navigation traffic and to provide feeder traffic for branded sites.

November 18, 2009 · Leave a Comment 

Google announced that they are now showing site hierarchy in search results instead of the actual URL. The image above outlines the changes to the search engine results page. When the site hierarchy is displayed those are additional links to the website too. The official word from Google is below:
The information in these new hierarchies [...]

November 17, 2009 · Leave a Comment 

Watching television the other night I saw Rubbermaid using to promote their new product line of storage containers that feature lids that snap together and snap to the bottom of the container it fits. The domain name 302 redirects to their main site located here:
Good to see yet another company understand that owning [...]

October 5, 2009 · Leave a Comment 

Much like Arm & Hammer’s Spinbrush, Scrubbing Bubbles is marketing their Automatic Shower Cleaner product with the exact match domain name. Owning the product domain helps them own the space from all other automatic shower cleaners that exist now or the ones that may come out in the future from other manufacturers. This also puts them [...]

September 22, 2009 · Leave a Comment 

Arm & Hammer is launching their new spinning toothbrush product named the Spinbrush and can be found at The new product name and the matching domain is vital to Arm & Hammer branding their new product. Spinbrush is a trademarked term first registered in January 2001, the domain was first registered in January [...]

September 21, 2009 · Leave a Comment 

When it comes to acquiring product domains from the aftermarket or hand registering the most common issue that arises is if you should get the singular or the plural (or both) of the product domain. It really comes down to what the product is, how it’s being purchased, the quantity it’s being sold as and [...]